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Orientation Film

Orientation Film, is a fictional artifact designed for the corporate world of tomorrow.

The pathological pursuit for profit has never been higher.
The dream is here. Ubiquitous computing has finally been realised. But is it the dream we imagined?

Imagine a world where companies adopt and monitor their profit margins by individually measuring and managing employee efficiency levels, through a complex system of networked sensory objects and devices, analysed by machines working autonomously. A radical infrastructure, where hiring, promotions and firing is more of a rational, economical process based on several carefully monitored and aligned sets of data.

Design Indaba,
Biennale International Design, St Ettiene







© Ilona Gaynor 2010

Concept, Design, Direction: Ilona Gaynor

Lighting, Co-Direction: Christoffer Rudquist
Grip: Filip Remplekovski,

Model: Oznur Ozkurt